Warner Implants,a pioneer in the industry for medical implants,was voted as one of the fifty most influential companies of the century in 1999.The following year,Warner Implants completed 50 years and on that occasion,the company launched a revolutionary cardiac implant.As a part of its promotional strategy,the marketing team at Warner Implants undertook extensive interviews with a few long-term customers individually.The interviews aimed at understanding the meaning their implants brought to the lives of their consumers.This scenario illustrates the use of _____ as a mode of research.
A) observation
B) mathematical modeling
C) experiments
D) long interviews

Question

Warner Implants,a pioneer in the industry for medical implants,was voted as one of the fifty most influential companies of the century in 1999.The following year,Warner Implants completed 50 years and on that occasion,the company launched a revolutionary cardiac implant.As a part of its promotional strategy,the marketing team at Warner Implants undertook extensive interviews with a few long-term customers individually.The interviews aimed at understanding the meaning their implants brought to the lives of their consumers.This scenario illustrates the use of _____ as a mode of research.
A) observation
B) mathematical modeling
C) experiments
D) long interviews

Quizplus · Accepted Answer

Long interviews are designed to find out such things as the meanings various products or brands have for an individual or how a product influences a person's life.

Warner Implants,a Pioneer in the Industry for Medical Implants,was Voted