Quantitative research involves:
A) systematic procedures designed to obtain and analyze numerical data.
B) interviews with several people at a time to generate insights about a product.
C) discussions among a small number of individuals led by an interviewer.
D) focus groups and long interviews as its primary techniques for data collection.

Question

Quantitative research involves: 
A) systematic procedures designed to obtain and analyze numerical data.
B) interviews with several people at a time to generate insights about a product.
C) discussions among a small number of individuals led by an interviewer.
D) focus groups and long interviews as its primary techniques for data collection.

Quizplus · Accepted Answer

Quantitative research involves systematic procedures designed to obtain and analyze numerical data. Four common types of quantitative research in marketing are observation, surveys, experiments, and mathematical modeling.

Quantitative Research Involves