Which of the following does NOT pertain to marketing research?
A) Generating information related to the market
B) Interpreting information related to the market
C) Substituting good decision making in marketing research
D) Making strategic use of marketing research findings

Question

Which of the following does NOT pertain to marketing research? 
A) Generating information related to the market
B) Interpreting information related to the market
C) Substituting good decision making in marketing research
D) Making strategic use of marketing research findings

Quizplus · Accepted Answer

Marketing research is the process by which information about the environment is generated, analyzed and interpreted for use in marketing decision making. It cannot be overstated that marketing research is an aid to decision making and not a substitute for it.

Which of the Following Does NOT Pertain to Marketing Research