What is the closest observation one can make about the statement: "Marketing research can examine the effects of a change in any element of the marketing mix on customer perception and behavior?"
A) Final decisions about marketing strategies should be made by marketing research.
B) Marketing research can predict with accuracy the impact of a strategy prior to its implementation.
C) Marketing research cannot decrease the risks associated with managing marketing strategies.
D) Marketing research can investigate the effects of various marketing strategies after they have been implemented.

Question

What is the closest observation one can make about the statement: "Marketing research can examine the effects of a change in any element of the marketing mix on customer perception and behavior?" 
A) Final decisions about marketing strategies should be made by marketing research.
B) Marketing research can predict with accuracy the impact of a strategy prior to its implementation.
C) Marketing research cannot decrease the risks associated with managing marketing strategies.
D) Marketing research can investigate the effects of various marketing strategies after they have been implemented.

Quizplus · Accepted Answer

Marketing research is vital for investigating the effects of various marketing strategies after they have been implemented. For example, marketing research can examine the effects of a change in any element of the marketing mix on customer perception and behavior.

What Is the Closest Observation One Can Make About the Statement