Although marketing research does not make decisions,an organization should conduct marketing research to:
A) make marketing strategies error-free.
B) forecast with certainty what will happen in the future.
C) reduce the risks associated with managing marketing strategies.
D) directly translate into solutions for potential marketing problems.

Question

Although marketing research does not make decisions,an organization should conduct marketing research to: 
A) make marketing strategies error-free.
B) forecast with certainty what will happen in the future.
C) reduce the risks associated with managing marketing strategies.
D) directly translate into solutions for potential marketing problems.

Quizplus · Accepted Answer

Although marketing research does not make decisions, it can reduce the risks associated with managing marketing strategies.

Although Marketing Research Does Not Make Decisions,an Organization Should Conduct