In the past,marketing researchers were primarily engaged in the technical aspects of research,but were not extensively involved in the:
A) sample selection for research participants.
B) strategic use of research findings.
C) planning dimension of marketing research.
D) performance of data collection.

Question

In the past,marketing researchers were primarily engaged in the technical aspects of research,but were not extensively involved in the: 
A) sample selection for research participants.
B) strategic use of research findings.
C) planning dimension of marketing research.
D) performance of data collection.

Quizplus · Accepted Answer

At one time, marketing researchers were primarily engaged in the technical aspects of research, but were not heavily involved in the strategic use of research findings. Today, however, many marketing researchers work hand-in-hand with marketing managers throughout the research process and have responsibility for making strategic recommendations based on the research.

In the Past,marketing Researchers Were Primarily Engaged in the Technical