While conducting marketing research,one should remember that:
A) no marketing research study includes all of the factors that could influence the success of a strategy.
B) marketing research should be carried out such that it serves as substitute for decision-making.
C) marketing research should provide highly accurate predictions of consumer behavior.
D) because of its high degree of accuracy, it should be used to make final decisions.

Question

Quizplus · Accepted Answer

Marketing managers should recognize that they should make decisions in light of their own knowledge and experience, since no marketing research study includes all of the factors that could influence the success of a strategy.

While Conducting Marketing Research,one Should Remember That