As a marketing manager,which of the following points about marketing research should you keep in mind?
A) To make decisions in light of your own knowledge and experience
B) To consider marketing research to be inclusive of all factors that could influence the success of a strategy
C) To consider research to be the endpoint of strategic-decision making
D) To use marketing research as a substitute for decision-making

Question

Quizplus · Accepted Answer

Marketing managers should recognize that they should make decisions in light of their own knowledge and experience, since no marketing research study includes all of the factors that could influence the success of a strategy.

As a Marketing Manager,which of the Following Points About Marketing