D-Tools Inc.manufactures and markets computer games.Their latest addition is a game called "Flashbox." This game is targeted at children of the age group of 13-16 years.The company recently conducted a free trial session where they invited groups of teenagers to play the game.After the gaming session,the company's market research executives conducted discussion sessions with the group and evaluated their feedback.What kind of research did the company undertake?
A) Qualitative research
B) Observational research
C) Mathematical modeling
D) Experimental research

Question

D-Tools Inc.manufactures and markets computer games.Their latest addition is a game called "Flashbox." This game is targeted at children of the age group of 13-16 years.The company recently conducted a free trial session where they invited groups of teenagers to play the game.After the gaming session,the company's market research executives conducted discussion sessions with the group and evaluated their feedback.What kind of research did the company undertake? 
A) Qualitative research
B) Observational research
C) Mathematical modeling
D) Experimental research

Quizplus · Accepted Answer

Qualitative research typically involves face-to-face interviews with respondents designed to develop a better understanding of what they think and feel concerning a research topic, such as a brand name, a product, a package or an advertisement.