The management team at the Orion department store has noticed that the sale of some popular food products has fallen ever since they have changed the layout of the store.The marketing manager of the store wants to conduct a research through which they can monitor customers as they browse through the store and note the time they spend in each part of the store.In this scenario,the manager is planning to use the _____ method of research.
A) observational
B) mathematical modeling
C) experimental
D) survey

Question

The management team at the Orion department store has noticed that the sale of some popular food products has fallen ever since they have changed the layout of the store.The marketing manager of the store wants to conduct a research through which they can monitor customers as they browse through the store and note the time they spend in each part of the store.In this scenario,the manager is planning to use the _____ method of research.
A) observational
B) mathematical modeling
C) experimental
D) survey

Quizplus · Accepted Answer

Observational research involves watching people and recording relevant facts and behaviors. It is a type of quantitative research.

The Management Team at the Orion Department Store Has Noticed