The price of a product in one test store was changed while it was left the same in other stores.Comparing sales in the test store to those in other stores provided evidence about the impact of price change in the overall market.The type of research used here is called _____.
A) experimental research
B) mathematical modeling
C) observational research
D) survey research

Question

The price of a product in one test store was changed while it was left the same in other stores.Comparing sales in the test store to those in other stores provided evidence about the impact of price change in the overall market.The type of research used here is called _____.
A) experimental research
B) mathematical modeling
C) observational research
D) survey research

Quizplus · Accepted Answer

In experimental research, the price of a product in one test store could be changed, while left the same in other stores. Comparing sales in the test store with those in other stores can provide evidence about the likely impact of a price change in the overall market. Many marketing research experiments are conducted in laboratories or simulated stores to carefully control other variables that could impact results.

The Price of a Product in One Test Store Was