Which of the following is a disadvantage of using focus groups?
A) It requires an expert moderator.
B) It eliminates the chances of bias influencing the results.
C) It takes a long time to collect data.
D) It increases cost per contact in the study.

Question

Which of the following is a disadvantage of using focus groups? 
A) It requires an expert moderator.
B) It eliminates the chances of bias influencing the results.
C) It takes a long time to collect data.
D) It increases cost per contact in the study.

Quizplus · Accepted Answer

A disadvantage of using focus groups is that it requires an expert moderator. It may also have potential bias from moderator.

Which of the Following Is a Disadvantage of Using Focus