An advantage of using focus groups is that:
A) it is flexible to use in a marketing study.
B) it does not require expert moderators.
C) it has a broad geographic dispersion.
D) it prevents the operation of bias from the moderator.

Question

An advantage of using focus groups is that: 
A) it is flexible to use in a marketing study.
B) it does not require expert moderators.
C) it has a broad geographic dispersion.
D) it prevents the operation of bias from the moderator.

Quizplus · Accepted Answer

An advantage of using focus groups is that it is flexible to use and is relatively low in cost.

An Advantage of Using Focus Groups Is That