GenX Techware,a manufacturer of computer monitors,wants to know whether there would be an increase in sales among women if monitors were of pastel-colored cases.For this purpose,the marketing team at GenX Techware created a set of questions that were answered by a group of 500 female respondents.This is an example of a(n)_____.
A) observational research
B) archival research
C) experimental research
D) survey research

Question

GenX Techware,a manufacturer of computer monitors,wants to know whether there would be an increase in sales among women if monitors were of pastel-colored cases.For this purpose,the marketing team at GenX Techware created a set of questions that were answered by a group of 500 female respondents.This is an example of a(n)_____. 
A) observational research
B) archival research
C) experimental research
D) survey research

Quizplus · Accepted Answer

Survey research involves the collection of data by means of a questionnaire either by mail, phone or in person. Surveys are commonly used in marketing research to investigate customer beliefs, attitudes, satisfaction, and many other issues.

GenX Techware,a Manufacturer of Computer Monitors,wants to Know Whether There