A drawback of using focus groups as a method of data collection is that:
A) it involves a long data gathering process.
B) it involves a very high cost per contact made in the study.
C) it suits only those studies that have a small sample size.
D) it represents a rigid technique that cannot be tailored to the needs of individual projects.

Question

Quizplus · Accepted Answer

A disadvantage of using focus groups is that it has a small sample size.

A Drawback of Using Focus Groups as a Method of Data