The advantage of observation as a method of data collection is that:
A) it can accurately measure overt behaviors.
B) it is inexpensive in data-collection-time costs.
C) it can assess opinions of attitudes causing behaviors.
D) it is appropriate for both frequently and rarely occurring behaviors.

Question

The advantage of observation as a method of data collection is that: 
A) it can accurately measure overt behaviors.
B) it is inexpensive in data-collection-time costs.
C) it can assess opinions of attitudes causing behaviors.
D) it is appropriate for both frequently and rarely occurring behaviors.

Quizplus · Accepted Answer

Observation can help in collecting sensitive data, measuring overt behaviors accurately, and studying cross-cultural differences.

The Advantage of Observation as a Method of Data Collection