An advantage of projective techniques is that:
A) it is the least expensive method of data collection.
B) it can identify important motives underlying consumer choices.
C) it can minimize the need for trained and experienced interviewers.
D) it is the most easy to administer of all research techniques.

Question

Quizplus · Accepted Answer

An advantage of projective technique is that it can identify important motives underlying choices. It is also useful in word association tests of new brand names.

An Advantage of Projective Techniques Is That