Which of the following is a useful way of classifying and segmenting certain markets because it combines trends in earning power with demands placed on income?
A) Social class
B) Ethnicity
C) Family life cycle
D) Situational influences

Question

Which of the following is a useful way of classifying and segmenting certain markets because it combines trends in earning power with demands placed on income?
A) Social class
B) Ethnicity
C) Family life cycle
D) Situational influences

Quizplus · Accepted Answer

Because the family life cycle combines trends in earning power with demands placed on income, it is a useful way of classifying and segmenting individuals and families.

Which of the Following Is a Useful Way of Classifying