Marketers can create brand equity by:
A)selling the product in prestigious outlets that are exclusive.
B)ensuring ready availability of the product through retail chains.
C)collecting comparative information about competitive brands.
D)making the product available at all convenience stores.

Question

Quizplus · Accepted Answer

Selling the product in prestigious outlets that are exclusive creates a perception of exclusivity and sophistication around the brand, which can increase its perceived value and desirability. Ensuring ready availability of the product through retail chains and making the product available at all convenience stores may increase accessibility, but it does not necessarily build brand equity. Collecting comparative information about competitive brands may be useful for market research, but it does not on its own create brand equity.

Marketers Can Create Brand Equity By