Gary usually buys a specific brand of snack bars from his neighborhood store.He considers it a low-involvement purchase.This implies that Gary is:
A)unlikely to engage in extensive search.
B)not concerned about the ready availability of the product.
C)likely to engage in extensive decision making.
D)likely to be influenced by reference groups.

Question

Quizplus · Accepted Answer

A low-involvement purchase means that the consumer does not have a high level of personal involvement or interest in the purchase decision. Therefore, Gary is unlikely to engage in extensive search and analysis before making the purchase.

Gary Usually Buys a Specific Brand of Snack Bars from His