Which of the following statements is true of the influences of price,product,and promotions on consumer behavior?
A)Salespeople do not have a direct impact on consumer behavior and its patterns.
B)Consistent bombarding of messages about a product will put off potential consumers.
C)Marketing communications play a critical role in informing consumers about products and services.
D)Value-conscious consumers buy products on the basis of place rather than other attributes.

Question

Quizplus · Accepted Answer

Marketing communications, which include promotions and advertising, play a crucial role in informing consumers about products and services. They create awareness and generate interest in a product, which can influence consumer behavior. Price and product attributes also play a role, but the statement that value-conscious consumers buy products based on place rather than other attributes is incorrect.

Which of the Following Statements Is True of the Influences