Which of the following is an example of a marketing influence on consumer behavior?
A) Markus purchased the first pair of jeans he saw rather than the Bugle Boys pair he wanted because he did not have enough time.
B) Hannah blamed her depression for her purchase of a half-gallon of Edy's brand double fudge brownie ice cream.
C) Mindy purchased clothes at Olsen's Mill Direct because they had publicized about a sale of up to 60 percent off on all products.
D) Robin purchased $200 worth of flowering bulbs because her companion convinced her that they would enhance the aesthetics of her yard.

Question

Which of the following is an example of a marketing influence on consumer behavior? 
A) Markus purchased the first pair of jeans he saw rather than the Bugle Boys pair he wanted because he did not have enough time.
B) Hannah blamed her depression for her purchase of a half-gallon of Edy's brand double fudge brownie ice cream.
C) Mindy purchased clothes at Olsen's Mill Direct because they had publicized about a sale of up to 60 percent off on all products.
D) Robin purchased $200 worth of flowering bulbs because her companion convinced her that they would enhance the aesthetics of her yard.

Quizplus · Accepted Answer

The price of products and services often influences whether consumers will purchase them at all and which competitive offering is selected. Advertising, sales promotions, salespeople, and publicity can influence what consumers think about products, what emotions they experience in purchasing and using them, and what behaviors they perform, including shopping in particular stores and purchasing specific brands.

Which of the Following Is an Example of a Marketing