It is important for marketers to devise communications that offer:
A) consistent messages about their products.
B) extremely detailed descriptions about product features.
C) covert messages for customers about their products.
D) messages that aim exclusively at the upper Americans.

Question

It is important for marketers to devise communications that offer:
A) consistent messages about their products.
B) extremely detailed descriptions about product features.
C) covert messages for customers about their products.
D) messages that aim exclusively at the upper Americans.

Quizplus · Accepted Answer

It is important for marketers to devise communications that (1) offer consistent messages about their products and (2) are placed in media that consumers in the target market are likely to use.

It Is Important for Marketers to Devise Communications That Offer