A consumer makes a different decision when purchasing a fire alarm system for a warehouse full of steel furniture than when purchasing one for a home full of irreplaceable antiques.Which of the following situational influences accounts for this difference in behavior?
A) Social features
B) Task features
C) Current conditions
D) Physical features

Question

A consumer makes a different decision when purchasing a fire alarm system for a warehouse full of steel furniture than when purchasing one for a home full of irreplaceable antiques.Which of the following situational influences accounts for this difference in behavior?
A) Social features
B) Task features
C) Current conditions
D) Physical features

Quizplus · Accepted Answer

Task features of a situation include an intent or requirement to select, shop for or obtain information about a general or specific purchase

A Consumer Makes a Different Decision When Purchasing a Fire