For which of the following purchases would a consumer most likely engage in extensive decision making?
A)Purchase of a pair of pantyhose at a hotel gift shop
B)Purchase of a cup of coffee from Starbucks
C)Purchase of a pack of cat food
D)Purchase of a new car

Question

Quizplus · Accepted Answer

A purchase of a new car requires a significant amount of money and involves a long-term commitment. Consumers are likely to engage in extensive decision making, including researching different options, seeking advice and recommendations, comparing prices and features, and weighing the benefits and drawbacks of each option.

For Which of the Following Purchases Would a Consumer Most