On her way home from work,Shelby sees an ice-cream stand and immediately feels a craving for some ice-cream.She pulls over to buy a hot-fudge sundae.Which of the following influenced this purchasing decision?
A) Social features
B) Reference groups
C) External stimuli
D) Task features

Question

Quizplus · Accepted Answer

Any number of either internal or external stimuli may activate needs or wants and recognition of them. External stimuli are such things as seeing a McDonald's sign and then feeling hungry or seeing a sale sign for winter parkas and remembering that last year's coat is worn out.

On Her Way Home from Work,Shelby Sees an Ice-Cream Stand