Which of the following is an example of an experiential source of information for making a consumer purchase decision?
A)Trying on various swimsuits
B)An eye-catching sign in a store display
C)Reading about a product's quality in Consumer Reports
D)An advertisement in the midst of several movie trailers

Question

Quizplus · Accepted Answer

Trying on various swimsuits is an example of an experiential source of information because it involves physically engaging with the product and directly experiencing its fit, comfort, and style.

Which of the Following Is an Example of an Experiential