The occurrence of postdecision anxiety is related to the concept of _____.
A)marketing myopia
B)cognitive dissonance
C)sole sourcing
D)need recognition

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the discomfort or anxiety that a consumer experiences after making a purchase decision. It arises due to the conflict between the consumer’s beliefs, attitudes, and values towards the product, and the actual experience of using it. This anxiety can lead to post-purchase regret and dissatisfaction, and affect the consumer’s future purchasing behavior.

The Occurrence of Postdecision Anxiety Is Related to the Concept