David plans to use most of his savings to buy a new car.There is a model that he particularly likes,but he is unsure about the car's performance in terms of mileage and fuel efficiency.Which of the following factors is most likely affecting David's decision-making process for buying this particular car?
A)Perceived functional risk
B)Postdecision dissonance
C)Perceived psychosocial risk
D)Disconfirmation paradigm

Question

Quizplus · Accepted Answer

David's uncertainty about the car's performance in terms of mileage and fuel efficiency suggests that he is concerned about the potential functional risk associated with the purchase. Functional risk refers to the risk that a product or service may not perform as expected or may not meet the consumer's needs. David's concern about this risk is likely to affect his decision-making process for buying the car.

David Plans to Use Most of His Savings to Buy