When buying clothes,consumers may shop at several stores and compare a number of different brands and styles before purchasing an item without resorting to a complex analysis of the pros and cons of each brand and style.Identify the type of decision making involved.
A)Extensive decision making
B)Limited decision making
C)Routine decision making
D)Optional decision making

Question

Quizplus · Accepted Answer

Limited decision making is involved when consumers compare several brands and styles without conducting an in-depth analysis, indicating a moderate level of involvement in the purchase.

When Buying Clothes,consumers May Shop at Several Stores and Compare