If a previously acceptable product for satisfying a consumer need is remembered,and the consumer bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n)_____.
A)internal source
B)group source
C)marketing source
D)public source

Question

Quizplus · Accepted Answer

This is because the consumer is relying on their own memory and past experiences with the product to make the purchase decision, rather than seeking out new information from external sources.

If a Previously Acceptable Product for Satisfying a Consumer Need