Robert,who needs a new car,has been looking at several automobile magazines and websites to find a model that he can afford.He has also been asking his friends whether they know of places that offer good deals on cars.Robert is currently in which stage of the decision-making process?
A)Purchase decision
B)Postpurchase evaluation
C)Need recognition
D)Alternative search

Question

Quizplus · Accepted Answer

Robert is currently in the alternative search stage of the decision-making process. He is actively seeking information on different car models, prices, and deals, which is characteristic of this stage. Options A and B, purchase decision and post-purchase evaluation, respectively, occur after a decision has been made and a product has been purchased. Option C, need recognition, is the first stage of the decision-making process and occurs when a consumer recognizes a need or desire for a particular product.

Robert,who Needs a New Car,has Been Looking at Several Automobile