The starting point in the buying process involves the:
A)recognition of an unsatisfied need by the consumer.
B)collection of information by the consumer for the purchase.
C)segregation of pending purchase decisions of the consumer.
D)evaluation of alternatives based on what the consumer has already learnt.

Question

Quizplus · Accepted Answer

The recognition of an unsatisfied need by the consumer is the first step in the buying process. It is only after acknowledging a need that the consumer becomes motivated to seek information, evaluate alternatives, and make a purchase decision.

The Starting Point in the Buying Process Involves The