Which of the following statements is true of group sources of information for purchase decisions?
A)They are obtained from a consumer's past experiences based on consumer groupthink and recall.
B)They are conveyed through promotional activities by marketing managers advertising groups.
C)They involve face-to-face conversations and social media.
D)They involve handling,examining,and using a product as a group.

Question

Quizplus · Accepted Answer

Group sources of information for purchase decisions include face-to-face conversations and social media where consumers can seek advice and opinions from friends or online communities. Options A, B, and D do not accurately reflect group sources of information.

Which of the Following Statements Is True of Group Sources