Alison receives a phone call from an Easy-Wash customer service representative who wants information on her experience with the washer-dryer combination that she had recently purchased and the overall purchase and installation experience.Alison claims that she is extremely satisfied with the purchase and the company's responsiveness.This customer service practice by Easy-Wash is undertaken to _____.
A)offer the customer a substantial assessment of available alternatives by providing a marketing source of information
B)help the customer in the process of alternative evaluation
C)reduce the perceived psychosocial risks associated with the decision to purchase the product
D)reduce the possibility of postpurchase dissonance in Alison's mind

Question

Quizplus · Accepted Answer

The phone call from the customer service representative is aimed at reducing post-purchase dissonance in Alison's mind by ensuring she is satisfied with her purchase and addressing any issues she may have had during the purchase and installation process.

Alison Receives a Phone Call from an Easy-Wash Customer Service