Steven owns a large department store.He feels that if all the fluorescent light bulbs in the store were replaced with energy-efficient LED light bulbs,then he could save significantly on the cost of electricity.Identify the stage of the organizational buying process that Steven is currently in.

Question

Quizplus · Accepted Answer

Organizations have many needs for products and services to help them survive and meet their objectives. Recognizing these needs, and a willingness and ability to meet them, often results in organizational purchases.

Steven Owns a Large Department Store