Which of the following statements about the role perceptions of the organizational buyer affecting the purchasing process is true?
A) The larger the organization, the more likely that the buyer will have a greater perception of his or her own importance as against other members.
B) In a lethargic organization, individuals express a strong commitment to traditionally accepted behavior and behave accordingly.
C) A committed buyer in a lethargic organization would be the least likely to follow the norms of behavior expected by the organization.
D) As it affects purchase decisions, the role perception of the organizational buyer is an organization-specific factor.
Correct Answer:
Verified
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