The use of a brand name to facilitate entry into a new market segment without entering a new product class is called _____.

Name: The use of a brand name to facilitate entry into a new market segment without entering a new product class is called _____.
Brand: Quizplus
Rating: 4.7 (43 reviews)

Question

Quizplus · Accepted Answer

Many companies make use of manufacturer branding strategies in carrying out market and product development strategies. The line extension approach uses a brand name to facilitate entry into a new market segment.

The Use of a Brand Name to Facilitate Entry into a New