Spending significant amounts of money to familiarize customers with new brands is a disadvantage primarily associated with _____.

Question

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In a multibranding strategy, a company decides to assign a different brand name to each of their products. The major disadvantage of multibranding is that because new names are assigned, there is no consumer brand awareness and significant amounts of money must be spent familiarizing customers with new brands.

Spending Significant Amounts of Money to Familiarize Customers with New