The McGregor Corporation makes four different varieties of their brand of Maxim cereal.These varieties are Maxim corn flakes,Maxim raisin bran,Maxim honey clusters,and Maxim brown sugar and oats cereal.McGregor Corp.has used a _____ with its Maxim cereal brand.
A) line extension approach
B) multibranding approach
C) brand extension approach
D) franchise extension approach
Correct Answer:
Verified
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A) Companies marketing
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