Which of the following observations concerning the product life cycle is true?
A) The length of time a product will remain in each stage can be predicted with accuracy.
B) Marketers can forecast when one stage will end and another will begin.
C) Product life cycle should be taken as the greatest determinant of the firm's sales and marketing strategy.
D) Different products go through the product life cycle in varying pace and differing patterns.
Correct Answer:
Verified
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