_____ is defined as the culmination of the consumer's assessment of the product,the company that manufactures and markets the product and all other variables that impact on the product between manufacture and consumer consumption.

Question

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Brand equity is the culmination of the consumer's assessment of the product, the company that manufactures and markets the product and all other variables that impact on the product between manufacture and consumer consumption.

_____ Is Defined as the Culmination of the Consumer's Assessment