Which of the following denotes a growth direction through the increase in market share for present product markets?
A) Market penetration
B) Diversification
C) Product development
D) Benchmarking

Question

Which of the following denotes a growth direction through the increase in market share for present product markets? 
A) Market penetration
B) Diversification
C) Product development
D) Benchmarking

Quizplus · Accepted Answer

The growth vector matrix indicates the direction in which the organization is moving with respect to its current products and markets. Market penetration denotes a growth direction through the increase in market share for present product markets.

Which of the Following Denotes a Growth Direction Through the Increase