The appearance of special guest stars on a regular television show is a strategy used to find new viewers for the existing show.It also helps in increasing the market share of the network that airs the show.Television networks encourage such guest appearances to implement which of the following growth strategies?
A) Market development
B) Product development
C) Market saturation
D) Diversification

Question

The appearance of special guest stars on a regular television show is a strategy used to find new viewers for the existing show.It also helps in increasing the market share of the network that airs the show.Television networks encourage such guest appearances to implement which of the following growth strategies? 
A) Market development
B) Product development
C) Market saturation
D) Diversification

Quizplus · Accepted Answer

The growth vector matrix indicates the direction in which the organization is moving with respect to its current products and markets. Market development refers to finding new customers for existing products.

The Appearance of Special Guest Stars on a Regular Television