Pizzas n' Pies has entered into a deal with Templeton Hotels to have their brand of specialty pizzas offered on the hotel's room service menu.Which of the following growth strategies is Pizzas n' Pies using?
A) Market development
B) Product development
C) Market saturation
D) Diversification

Question

Pizzas n' Pies has entered into a deal with Templeton Hotels to have their brand of specialty pizzas offered on the hotel's room service menu.Which of the following growth strategies is Pizzas n' Pies using?
A) Market development
B) Product development
C) Market saturation
D) Diversification

Quizplus · Accepted Answer

The growth vector matrix indicates the direction in which the organization is moving with respect to its current products and markets. Market development refers to finding new customers for existing products.

Pizzas N' Pies Has Entered into a Deal with Templeton