Devon,Inc.first marketed Silky Soft as a brand of body lotion to compete with other similar body lotions.Today Devon promotes its Silky Soft lotion as an insect repellant that is also good for your skin.Which of the new product categories does Silky Soft lotion fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Repositionings

Question

Devon,Inc.first marketed Silky Soft as a brand of body lotion to compete with other similar body lotions.Today Devon promotes its Silky Soft lotion as an insect repellant that is also good for your skin.Which of the new product categories does Silky Soft lotion fall into? 
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Repositionings

Quizplus · Accepted Answer

Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful definition of new products based on different product categories. Repositionings are products that are retargeted for a new use or application.

Devon,IncFirst Marketed Silky Soft as a Brand of Body Lotion