Product development and diversification can be characterized as _____.
A)product mix strategies
B)strategies based on differentiation
C)target market segmentation strategies
D)cost leadership strategies

Question

Quizplus · Accepted Answer

Product development and diversification are both strategies related to product mix. Product development involves expanding a company's product line by introducing new products that appeal to the current target market, while diversification involves introducing new products to new markets.

Product Development and Diversification Can Be Characterized as _____