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In the Context of New Product Development,the Inability of a Firm

Question 4

Multiple Choice

In the context of new product development,the inability of a firm to satisfy customer needs can be attributed to:


A) upfront intelligence efforts that prevent further development.
B) a failure on the part of the firm to stick close to its core competencies.
C) excessive competition from inappropriate quarters.
D) a decline in the sales of old products compared to the sales of new products.

Correct Answer:

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