Xapple,Inc.,a manufacturer of bottled lemonade and other soft drinks,has released a new,zero-calorie drink called Diet Lemonade.This is an example of _____.
A) new-to-the-world products
B) new-to-the-firm products
C) additions to existing product lines
D) repositionings

Question

Xapple,Inc.,a manufacturer of bottled lemonade and other soft drinks,has released a new,zero-calorie drink called Diet Lemonade.This is an example of _____.
A) new-to-the-world products
B) new-to-the-firm products
C) additions to existing product lines
D) repositionings

Quizplus · Accepted Answer

Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful definition of new products based on different product categories. Additions to existing product lines are products that extend existing product lines to current markets.