Light Eats is a buffet-style salad bar with locations in the South,West,and Midwest United States.It serves a variety of salads and soups for the health conscious.Recently it has introduced 'Frozen Fruit' bars serving ice creams and sorbets that are made from fresh fruits and vegetables.Which of the following new product categories does the 'Frozen Fruit' bar fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Improvements and revisions of existing products
D) Additions to existing product lines

Question

Light Eats is a buffet-style salad bar with locations in the South,West,and Midwest United States.It serves a variety of salads and soups for the health conscious.Recently it has introduced 'Frozen Fruit' bars serving ice creams and sorbets that are made from fresh fruits and vegetables.Which of the following new product categories does the 'Frozen Fruit' bar fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Improvements and revisions of existing products
D) Additions to existing product lines

Quizplus · Accepted Answer

Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful definition of new products based on different product categories. Additions to existing product lines are products that extend existing product lines to current markets.

Light Eats Is a Buffet-Style Salad Bar with Locations in the South,West,and